What one wants to achieve in an SEO profile is a higher rank on the search results page, and more regular a site appearances in the search results. This would mean more visitors to a website, which would hopefully result in more business.
When considering SEO one should think in terms of an "Internet Marketing Strategy" that targets how search engines work, what people are searching for, and ultimately the actual search terms being used. Commonly one targets the Google Search engine as the most popular engine at present.
SEO, therefore, requires a lot of work when installed on a website. This would include, optimizing the website (which may involve editing its content), HTML and associated coding -to both increases the relevance to specific keywords, and to remove barriers to the indexing activities of search engines.
Getting a site promoted will assist in increasing the number of back links, or inbound links. It is also important to consider the mobile friendliness of a website. This resource is taken into consideration when Iteology works on an SEO profile.
